Lucia Conti is a PR & Marketing professional based in Erie, PA where she works with ErieMultimedia. After years in the TV Network and then media relations industry, managing business units for a large hospital, and moving between the US and Australia, Lucia decided to pour herself into a business where she was in control.
Radius: What brings you to Radius?
Lucia: My husband Greg and I founded ErieMultimedia several years ago. Greg jumped into ErieMultimedia first and nearly a year ago I joined him full-time as well. As we grew and added two more employees, we needed a larger, more professional, and more functional space than our home. Radius has been it.
Radius: What would you say…you do here? What is ErieMultimedia?
ErieMultimedia is a full-service advertising and marketing agency. Our services span video, print, web, media and public relations. We also offer project management, event planning, and business consulting. We’ve been in business for more than 12 years originally opening our doors as a web design firm before branching out.
Radius: So, Greg has an accent and eats a lot of “Vegemite.” What’s with that?
Lucia: Greg is from Australia! When we first got married, I told him if he lost the accent, we were done… And the Vegemite…well, it is an extremely salty Australian sandwich spread that is an acquired taste. Luckily, I don’t have to eat it because it isn’t gluten-free. It may be the only time I think it is better to have Celiac disease!
Radius: How did you meet Greg?
Lucia: My senior year I traveled abroad to Australia. I met Greg the fourth day I was there. I came home to finish my last semester and graduate in May, before moving back to Australia in June. We got married shortly after. We lived in Australia for two and a half years then moved back. While the beaches in Oz are beautiful, I was able to convince Greg that Presque Isle is a safer place to swim; no sharks, stingrays, or box jellyfish. Greg still argues that he would keep those threats for the bears we have here. It’s still an issue we debate today.
The cost of living in the US was attractive to both of us compared to the high costs living in Sydney. That’s what prompted our move. The plan was to move around the country, but we found jobs here in Erie very quickly. We enjoy Erie, and as they say, it is a great place to raise children.
Radius: What were you up to before ErieMultimedia?
Lucia: I was the media relations manager and spokesperson for Hamot for 6 years. Directly before ErieMultimedia I was the Director of Operations for women’s services at UPMC Hamot Women’s hospital. I ran three service lines, which was ultimately like running three separate businesses. One of those business lines didn’t previously exist, so we were starting up in the sense that we had to build our customer base and brand identity from scratch. One of the other service lines was dying and needed a complete overhaul to stay in existence. I am proud to say that I was able to lead my team to become a successful department both financially, and collegially. Before Hamot I was the senior news producer at JET/FOX.